Products in Publishing
An in-depth newsletter on products and innovation in the media industry

Latest

Mar
19
Implementing User Needs Is Cultural Change

Implementing User Needs Is Cultural Change

It's a prism, a model for analyzing and developing journalism and publishing stories. But putting it into work is change management. Here are my tips based on actually doing it.
11 min read
Nov
28
The AI Augmentation of Journalists Is Now

The AI Augmentation of Journalists Is Now

Artificial Intelligence isn't replacing reporters anytime soon. But it's making them incredibly better at what they are already doing well. And it's all fuelled by the launch of ChatGPT.
10 min read
Nov
17
The Risk of Personalization: Do People Want and Trust It?

The Risk of Personalization: Do People Want and Trust It?

Personalization is user-centric technology. But it also raises concerns. How will you identify and address those concerns?
6 min read
Aug
08
Paywalls: The Metered Model Outperforms Freemium - Why?

Paywalls: The Metered Model Outperforms Freemium - Why?

Studies show that a metered paywall is better for conversions. But you might want to consider who you are comparing yourself with.
6 min read
May
26
Traffic Strategy: The Landscape is Changing

Traffic Strategy: The Landscape is Changing

Social platform algorithms and AI in search engines are increasingly limiting the influx of traffic to publishers. What to do?
13 min read
Apr
18
Innovating into a Newsroom: 5+1 Things to Remember

Innovating into a Newsroom: 5+1 Things to Remember

The term "innovation in the newsroom" has been thrown around a lot in recent years. And rightfully so, because innovation is inherently essential for the future of journalism. But creating actual change (for the better) is about so much more than technology and data.
15 min read
Jan
17
Clickbaiting or Not: Headlines for Paywalls and Login Walls

Clickbaiting or Not: Headlines for Paywalls and Login Walls

As the media industry adopts subscriptions and paywalls, the effectiveness of headlines withholding information will wane off. But what about the up and coming promise of login walls?
5 min read
Sep
27
Why You Should Use Assumptions Mapping and Test Cards

Why You Should Use Assumptions Mapping and Test Cards

Two simple tools help you define your assumptions, prioritize them and figure out how to validate them - and define what success actually is.
5 min read
Sep
14
Is Your Website a Product or a Service?

Is Your Website a Product or a Service?

...and does it even matter?
13 min read
Aug
17
Bias Mapping, User Interviews, Personas, Evaluation and More – How Denmark's TV 2 Østjylland Excel at User Research

Bias Mapping, User Interviews, Personas, Evaluation and More – How Denmark's TV 2 Østjylland Excel at User Research

A media analyst shares parts of her toolbox – and I learned about an interesting way of conducting interviews.
12 min read